I liked this chapter because of it's length. Short and sweet!
I found the discussion about animals and animal studies to be very intriguing. The way they have learned and been trained to develop vocabularies, whether audible or signed, is fascinating!!
I agreed with behaviorist B.F. Skinner in that we learn language by the familiar principles of association, imitation, and reinforcement. I believe that by seeing expressions, hearing words modeled by others repeatedly, and associating lip movement with the sounds we hear are what enable us to develop out own language. I also believe this is what causes accents and usage of certain slang, etc.
Insight was a concept that the book covered pretty thoroughly. Insight and instinct seem to go hand-in-hand in some ways. Instinct is a sudden flash of information to the brain that tells us how to act or deliver a movement, and insight is a flash of inspiration solving a problem much in the same way: suddenly. Intuition also helps smart thinkers gain instant help when needed in making automatic, effortless decisions.
When the book talked about framing I immediately could think of multiple examples. To list a few: when an expensive item is priced half off, it looks more appealing than a regular priced item being 25% off. This is due to framing. Verbally, a friend may set you up or frame their words to get you to do a favor for them by "buttering you up" first. Favors look a lot simpler to complete when you've been complimented.
Overall, this chapter kept my attention better than others. I liked that there were more examples to learn from!
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Yay for short and sweet! Now that I've got that out of the way, I agree with your framing example about items being 25% off of a reasonably priced item, and 50% off an expensive item. I like shoping at stores that have big sales, when really I could probably get the same quality product for the same price without the sale at a store like Shopko or Target.
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