Tuesday, October 6, 2009

Implicit Association Test

The implicit association test was REALLY interesting!
The question I was given was "Do you have a preference to New over Old?" I interpreted this as new technology, new cars, etc. My options were strong preference to new, moderate preference, slight preference, no preference to either, slight preference to old, moderate preference to old, or strong preference to old. I chose slight preference to new because, while I like new things like i-pods, cell phones, clothes, etc., I still agree with many old traditions, not to mention I don't have internet yet!
After taking the test, my score showed that I have a STRONG preference to new! I was really surprised by this, and wondered if the score was affected by how many wrong "clicks" I had between the e and i keys. (I was not very good at hitting the right one!)
The test showed me that my subconcious must have a stronger input that I thought, and that maybe my subconcious is more influenced my society than my concious. Obviously, I'm more "new-age" than I can aknowledge.
The test also made me think that maybe we aren't completely aware of our attitudes and their effects on our behavior. If I knew I had a strong preference for new things, I would have indicated so at the beginning of the test!

3 comments:

  1. You make a good point about how maybe we aren't fully aware of our thoughts on things. However, like you mentioned, I was also wondering how strong of an affect there is on hitting the wrong key. It gets confusing after awhile and I know I mixed my choices up a few times on the tests I took. I think you do have a legit point though in your blog nevertheless.

    ReplyDelete
  2. When I took one of the test I didn't really think it was THAT accurate. I don't really think I have that strong of a feeling for whites then darker color skin people. Clicking the wrong button to many times might have have an impact though because I was really bad with that too...:)

    ReplyDelete
  3. Hannah,
    I agree with the question about whether or not your score was a result of hitting the wrong keys. While I was taking my test I realized that I was just confused after all of the different subjects were being switched around and having to fit the right word in. Maybe it really is our subconsious talking.. But to me it was just my off-handed typing skills. But i did find out that I prefer straight to gay people (not that i have a problem with gay people). So this test really is interesting and confusing at the same time.

    ReplyDelete