The stats given in the intro to this blog caught my attention immediately. I am not a big TV watcher, and the fact that we are exposed to at least 15 TV food commercials during prime-time tv is crazy! What makes it worse is that these commercials are mostly for salty, fatty, or sugary foods. And the absolute worst part of all is this: the commercials WORK.
Yale university colleagues conducted a few studies and found one extremely strinking result:
Children who ahd watched a food advertisement then been offered goldfish ate 45% more than those who hadn't seen the advertisement.
Some may conclude that children are simply more impressionable, but further studies on young adults who viewed adverts for snack or healthy foods revealed that those who had seen the snack food commercials ate one-third more snack food.
The article clearly shows the power advertisers hold over even the most mature eaters. It makes me consider how much more easily I would succumb to unhealthy temptations if I actually watched TV once in a while!
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